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Contact Person Dr. Adam GontarzDr. Adam Gontarz
Head of Digitalization, Innovation and Technology
+41 44 384 48 44 +41 44 384 48 44 a.gontarznoSpam@swissmem.ch

Competitive advantages from the use of artificial intelligence

Artificial intelligence (AI) is hugely important in industrial applications, and its importance will continue to grow in the coming years. AI is driving the development of new technologies and products, enabling companies to stay at the forefront of technological development. It not only increases efficiency and productivity, but also plays a key role in innovation and sustainable development.

AI has the potential to fundamentally transform the industrial landscape. By utilizing large volumes of structured data, correspondingly high computing power and access to learning algorithms and models, machines and systems are able to function more intelligently and autonomously. Deployed correctly, this leads to greater efficiency, lower operating costs and increased quality and flexibility, as well as the ability to adapt better to changing market conditions. The potential lies in a number of areas:

  • Transformation of manufacturing processes: By using AI-driven automation solutions and intelligent production systems, workflows can be made more efficient, flexible and specific.
  • Data analysis and insights: AI systems are able to sift through huge quantities of production data, identifying patterns, performing analyses and initiating enhancements that result in informed decisions. This leads to improved product quality, less waste and reduced downtime.
  • Personalized production: AI makes it possible to adapt products faster and more efficiently to specific customer requirements and to generate and test a variety of designs, which leads to a competitive advantage, especially in the product development phase.
  • Energy and resource efficiency: Thanks to AI, industrial companies can optimize their energy and resource consumption by undertaking a full analysis of process data coupled with measures such as needs-based deployment of resources – which lessens the environmental footprint as well as cutting costs.
  • Supply chain optimization: AI has the potential to boost supply chain efficiency by optimizing transportation routes, managing inventory and improving demand forecasting, while planning ahead proactively and supporting the purchasing process.

The use of artificial intelligence in the technology industry is opening up numerous opportunities, but it also poses challenges. These relate in particular to security, data protection (where there are legal issues and ongoing regulatory efforts), transparency and ethical standards. Companies are therefore having to invest in security technologies and training, as well as getting to grips with legal, regulatory and ethical guidelines.

The state of AI in the Swiss tech industry

In which areas is AI already being used in the tech industry – and where is there as-yet-untapped potential?
Read the ETH's study on the subject that was prepared in cooperation with Swissmem.

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Dr. Adam Gontarz
Head of Digitalization, Innovation and Technology
+41 44 384 48 44 +41 44 384 48 44 a.gontarz@swissmem.ch

Last update: 15.02.2024